JULIA & JULIE advocates a fashionable life that is exquisite and pure, with different styles of fashion to strain the different living spaces of modern women so women at all times will have the fashionable clothes to play the role of their favorite life stage, expressing their inner desires in a wordless way.

JULIA & JULIE倡导的一种时尚生活，是以精致纯粹，不同风格的时尚来应变现代女性不同的生活空间让女性在任何时候都有了扮演自己喜欢的生活舞台角色的时尚衣服，用一种无言的方式来表达自己的内心渴望。