Mai dire Mai was founded in Italy in 2018. Mai dire Mai means “Never Give Up” in Italian, which endows the brand with the spirit of unremitting pursuit of beauty. Never stop pursuing beauty is also the idea that Mai dire Mai wants to convey. The brand pursues unique and warm design, expressing women’s gracefulness and independent nature in a variety of artistic ways, in order to make sure that women with different temperaments will be able to show their best in various occasions.

MAI DIRE MAI 于2018年成立于意大利. MAI DIRE MAI 意大利语里意为“永不言弃” ，而品牌也因此被赋予了对于美好事物不懈追求的精神。永远都不要停止对美的追求，是MAI DIRE MAI 想传递的理念。品牌所追求的是独特且有温度的设计，运用多种艺术表达方式来展现女性的柔美和独立的天性，让气质各异的女性在不同场合内都能展现出最美好的自我。