Rusty Naill means ‘rusty nail’. The brand’s attitude conveys an idea and spirit – that the youth of today are overwhelmed by the times and have lost their real thinking amidst the flood of various media, with a beautiful and trendy surface but a brain lacking in quiet thinking and unwavering New Year.

Rusty Naill意为“锈钉’。品牌的态度传达着一种思想与精神——当代年轻人被时代过些，在各种媒体洪流之中失去真正的思考，表面漂亮潮流，但大脑缺乏沉静思考与坚定不移的新年。